A visionary leader with extensive experience in the media, technology and music industries.
Having established one of the first programmatic businesses in APAC, I have been instrumental in not only growing the business I represented but influencing the formation of the market itself. My experience combines the building of successful businesses from various stages (including genesis) with commercialising and strategising a variety of high-profile transactional websites and content driven media platforms. With proven success in executing complex transactions, relationship building, managing and motivating large teams, I excel in fast-paced, dynamic environments, with a proven track record of exercising sound judgment in high-stakes situations.
My recent years were spent in the US where I was on-stage at NASDAQ as we took TubeMogul public. My US career started in New York where I was driving new business for TubeMogul as it launched the world's first Programmatic Buying Platform for Television (PTV). Success in NY led to an opportunity in Los Angeles where I was asked to lead the West Coast, responsible for sales and operations across multiple markets.
Following Adobe's acquisition of TubeMogul, I returned home to Sydney and landed my dream job with Universal Music Group as Managing Director where I reimagined the business through the pillars of Media, Content and Technology for UMG driving innovative thinking through the organisation.
With a passion for effective management, online entertainment and the changing dynamics of new media, I combine advanced business training with extensive experience to ensure revenue and other performance metrics are optimised.