Sarah McLachlan

Co-founder and COS


Sarah McLachlan

Sarah has over 18 years’ experience working in Digital Marketing, Social Media and Project Management. She has extensive experience across Startups, FMCG, Fashion, Entertainment, Business Services, Mobile, Tech and Anti-Counterfeit industries.

Sarah is currently the Chief of Staff and Co-Founder of Cataliize (and the Chief Marketing Officer of South Bondi.) She takes the lead on team induction, contract issuing, team resource coordinating, marketing and the day to day operations of the Cataliize business. She is well versed in a wide variety of technical platforms and takes on the role as Chief Platform Officer on many client projects.

Prior to taking on her current role, Sarah was the Chief Marketing Officer at Cataliize and was responsible for managing the Cataliize brand and building the client pipeline. Although she stepped away from this role to have a baby, she continues to be instrumental in growing the Cataliize team, coordinating of marketing activities and expanding the Cataliize footprint around the world.

Sarah is a freelance advisor for Vicks Australia working at Publicis Groupe Singapore and is responsible for the creation and delivery of social media campaigns and the management of all social channels for the Vicks brand.

Prior to this Sarah was also the Brand Manager for YPB Solutions (ASX:YPB) an anti-counterfeit and retail engagement solutions company where she coordinated all the marketing and PR activities for the brand in line with the Australian Stock Exchange requirements.

Before moving to Australia in 2014, Sarah lived in South Africa where she was part of some prestigious marketing teams working as a Brand Manager, Marketing Manager and Consumer Relationship Manager for the likes of British American Tobacco, The Bay Hotel, Rapid Blue Digital and Trigger. Some of her clients included Strictly Come Dancing South Africa, Boys In The Band, Volvo Trucks, Doritos and Heineken to name a few.

Sarah holds a Bachelors Degree in Business Economics and Marketing from the University of Stellenbosch. She prides herself in being a Hubspot guru and has a keen interest in website development. Sarah is based in Sydney, where she resides with her growing family.