Sally Skoufis

Commercial Director


Sally Skoufis

Sally Skoufis is the Founder & Director of her eponymous jewellery label SALLYSKOUFIS praised by modern and sophisticated women the world over. Selling across three continents and adorning some of the most exclusive personalities in the world, SALLYSKOUFIS has established itself as a brand to be rivalled, admired and respected. 

Sally Skoufis has built a sales channel across multi retail platforms; sold in department store such as MYER Australia, RESTIR Japan, online and select boutiques internationally. She exhibits seasonally for Paris fashion week, has opened runway in Australia and presented a solo show for New York fashion week. Her artistry is a vibrant re-imagining of fine craftsmanship using silver and semi-precious materials delivering a niche for affordable luxury jewellery prominently featured in Vogue, Elle, Marie Claire while worn by celebrities such as Rhianna, Naomi Campbell and Jessie J.

Sally has a bachelor of Commerce (B.Com) & Bachelor of Arts (BA), Marketing/Public Relations from Deakin University, finishing with invitation to the Golden Key International Honour Society.

Commencing her corporate career in Advertising at Cummins&Partners, and in client services Sally assisted the development of some of the most well-known campaigns including the “All Creatures Great and Small” campaign for the RSPCA, one of the longest-running tourism campaigns in the world.

The bulk of her corporate career saw her in delivering marketing strategy & communication solutions within large complex organisations across retail, government and financial services sectors such as Alliance & AMP. Experienced in the implementation and execution of communication across multi-touch points in B2B and B2C environments, she has developed, lead and executed a range of strategic marketing programs from inception to maturity with proven results. Sally is an agile operator with experience in multi-cultural environments having developed her own business while living in Singapore, building a robust global supply chain and operating from agency in Paris and Sydney.

Sally is an independent thinker, driven by a passion for honing core competencies and building great teams to deliver results. She is a hands-on senior executive with strong leadership, strategic planning, and executional skills. She is an adaptable leader with high levels of energy and unrelenting enthusiasm.