Russell's professional career has allowed him to participate in two industries. His first career lasted eight years, working with the ServiceMaster corporation, the worldwide leader in Facility Management. ServiceMaster allowed Russell to pursue three of his passions; new business start up, global travel and speaking Spanish. Russell's time with ServiceMaster allowed him to participate in the franchise start ups in Chile, Venezuela, China, Guam and Thailand.
In 2004, after finishing his contract with ServiceMaster Thailand, Russell made the decision to change careers. He went back to get his MBA at the Kellogg School of Management Satellite School, Sasin University in Bangkok. It was then that he discovered the exciting and fast growing industry of digital media. Russell partnered with several other entrepreneurs to start the Digital Media Holding Company, DMS. In his 5 year career with DMS, Russell had the opportunity to run both the digital agency business, New Media Co. Ltd, and Ad Network business, Admax Network Co. Ltd.
Over the past six years Russell has continued to start successful companies, leading the Asian development of:
Effective Measure: The Emerging Market Leader in Digital Audience Measurement
Living Social Asia: A global leader in E-commerce and Daily Deals
CtrlShift: A South East Asian Independent Programmatic Media Buying Company
In July of 2016, Russell founded Audience IQ. Audience IQ helps advertisers, media owners and technology providers navigate the platforms of the future to develop world class trading desk and programmatic media programs.
Specialties: SEA Regional Business Development Strategy, New Business Start Ups, New Market Development, Digital Media Sales & Business Development, Ad Network Development, Mobile Ad, Sales and Execution, Performance Marketing Expertise, SEM/SEO, Integrated Solutions: Digital, Outdoor, Digital Creative Strategy / Brand Management, MSN & Yahoo Display Advertising, Innovative Custom Proposals/Ideas, Budgeting, Finance & Cost Reduction