Pip Sheldon

Marketing Director


Pip Sheldon

Pip has extensive expertise and brings a diverse skill set with proven experience in entrepreneurship, brand strategy, marketing and operations.

Pip’s entrepreneurial journey began in the 2000s, founding and selling an events company, with clients including Facebook APAC, Deloitte, Oracle, and Red Balloon, to name just a few.

Most recently, she was an executive and board member at Matt Moran’s restaurant group and Solotel, one of the largest hospitality groups in Australia. Within this role she oversaw brand and marketing activities and acted as brand manager and agent for celebrity chef Matt Moran, negotiating significant contracts with leading global brands such as Audi, Tumi, Foxtel, Nine, Paramount Studios USA, Penguin, James Boag and American Express, and collaborating with industry leaders such as Nigella Lawson, Curtis Stone, Maggie Beer and Gordon Ramsay. She also worked closely with Australian and international media managing publicity and communications. As a board member her role extended well beyond brand strategy and marketing; in addition to organisational governance and monitoring performance, she led a complex acquisition and co-led a merger, seeing the business through a period of transformation and rapid growth.

Particularly passionate about brand and reputation management, Pip believes success starts with strategy, a strong brand and solid insights. She enjoys bolstering capabilities and opportunities for businesses and individuals through strategic brand positioning and compelling storytelling, helping them attract the right audience, emotionally connect and build trust. Over the years, Pip has engaged in brand work for Sheridan, QVB, Qantas and Sportscraft.

Pip also has a special interest in start-ups and sees them as change engines of the world. She has been involved in a number of sustainability initiatives including a collaboration with BCG and WWF on a digital platform that uses blockchain and other technologies to improve transparency in the supply chain, taking her to the World Economic Forum in Davos, Switzerland for the pilot launch. She was also Founding Chair of Thankful for Farmers, a social enterprise in Australia and the United States which aims to recognise the significant contribution of farmers to the economy and culture and address challenges through delivery of ag-tech; regenerative farming education; improved individual mental health and wellbeing; and enhanced community vitality.

Pip holds qualifications from the Australian Institute of Company Directors, the executive training programs of Oxford and Yale universities, and was trained in Brand Management by world-renowned expert Professor Mark Ritson at Melbourne Business School.