Branding and UX Expert
Louise’s career spans the full spectrum of the creative industries. She is an accomplished Designer and Art Director, who brings to the Cataliize team a unique creative flair. Louise thrives in the world of innovation and entrepreneurial thinking. She has developed a rich career that began with a bachelor degree in Visual Art from the Queensland College of Art, and has recently completed her Masters Degree in Creative Industries at QUT. Innovation in the creative industries was the theoretical framework for her Masters thesis.
Her experience spans two decades of corporate design, creative advertising, and brand strategy working with a range of clients from SME’s to blue chip in the private and public sectors. Over the last 10 years Louise has introduced skills and worked independently as a UX/UI design consultant, focused on the digital space of website planning, and the iterative steps of validating ideas from user research and insights. She has facilitated design thinking workshops both independently and as part of teams with such players as General Assembly, Venture Crowd and HealthTech Sydney.
Louise’s creative talent encompasses an ongoing career in music performance and the visual arts. Creativity is in her DNA. Louise has experience in connecting clients to their vision, ideas with business models, and passion with validated outcomes, through the facilitation of a design thinking approach.