Lizzie Babarczy

Marketing Director


Lizzie Babarczy

With over 20 years industry experience, Lizzie has led the marketing and international expansion for industry leading technology companies. With a passion for technology, data and insights, she drives customer acquisition and retention strategies through brand building, corporate communications, product marketing, digital, social and sales integration.

Lizzie has held senior marketing positions at technology driven companies including Openpay (fintech) and Pureprofile (consumer insights) where she was responsible for the strategic marketing direction to ensure growth. Her experience covered communications, B2B and B2C marketing for Australia, New Zealand, the United Kingdom and the expansion into the United States.

Lizzie spent 10+ years in international markets as Marketing Director at Experian Hitwise in New York where she managed global marketing for Hitwise and prior to that worked in leading advertising and digital agencies.